Effective + Successful
Jessica led the WhiteWave Foods (Danone N.A.) teams in creating brand presence at Natural Products Expos and other trade shows for many years. Pictured is our team’s first pallet wall structure at Natural Products Expo in 2012. Since then, reclaimed-materials booths, pallet walls and fully sustainable structures have become the norm at this event.
B&G Foods; Materials that are easy to set up up and lightweight for shipping; Reconnect with the Natural Channel
Getting creative in telling your brand’s social impact story is one of our specialties. Each year at Natural Products Expo West, we helped WhiteWave utilize its event sponsorship to promote a social issue. Attendee participation was encouraged through informational and engaging spaces that energized participants to take personal action for a cause.
Jessica served on the Board of Directors of Community Food Share from 2017-2020. Community Food Share is a food bank fighting hunger in Boulder and Broomfield Counties by providing access to fresh, nutritious food through local partners and its onsite and mobile pantries.
Onsite photo shoots require well-developed strategy and acute attention to detail in order to be productive. Planning these projects and coordinating the details so everything comes together efficiently is one of the things we do best. We make it look easy… even when it’s not.
Good events are fun but great events are strategic. Traffic flow, attendee engagement, material structure, even the specific talking points are details that matter. Each of these are always considered when we develop event strategy. For one of Danone’s investor meetings, we created a pop-up, interactive coffeehouse showcasing WhiteWave’s products in action.